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PBR returns to Canadian television on TSN2

06/18/2010

MEDIA CONTACT:
Jack Carnefix, Senior Manager of Public Relations
Professional Bull Riders, Inc.
719.242.2800, ext. 3372
jcarnefix@pbrnow.com

 
PBR Returns to Canadian Television on TSN2

PUEBLO, Colo. (June 18, 2010) - The Professional Bull Riders, Inc. (PBR) announced that, beginning June 22, fans in Canada will be able to watch the elite Built Ford Tough Series on TSN2, Canada’s most-watched digital sports network.

The one-hour broadcasts will air on Tuesdays at 12 midnight ET (unless indicated otherwise) beginning with the season-opening event from Madison Square Garden in New York City.

“We are extremely excited to have the Built Ford Tough Series back on television in Canada and especially pleased to be partnering with a leading sports network like TSN2,” said PBR Chief Global Events Officer Dave Cordovano. “I want to thank all of our Canadian fans who have been patient with us and who can now once again enjoy all the PBR action on TV.”

The PBR Canadian Cup National Finals presented by Wrangler will be held Nov. 19-20 at Credit Union Centre in Saskatoon, Saskatchewan. Tickets begin as low as $15 and are on sale now at the Credit Union Centre Box Office, online at www.ticketmaster.ca, at Ticketmaster outlets in Saskatchewan and by telephone at (306) 938-7800 and (800) 970-7328. Standard ticket fees may apply.

PBR Built Ford Tough Series Broadcast Schedule on TSN2
12 midnight ET / 9:00 PM PST
June 22     Madison Square Garden Invitational
June 30     Sacramento Classic
July 8        Tampa Invitational
July 15      Built Ford Tough Series
July 22      Oklahoma City Invitational
Aug. 5       Dickies Iron Cowboy Invitational
Aug. 18     Enterprise Rent-A-Car Invitational
Sept. 1      Built Ford Tough Invitational
Sept. 15    Glendale Invitational
Sept. 22    Ty Murray Invitational
Sept. 29    PBR World Cup
Oct. 6       Des Moines Invitational 
Oct. 13     Pueblo Invitational
Oct. 20     Tulsa Invitational
Oct. 27     San Antonio Invitational
Nov. 3       Nashville Invitational
Nov. 10     Springfield Invitational
Nov. 17     Uncasville Invitational
Nov. 24     Columbus Invitational
Dec. 1      PBR Built Ford Tough World Finals

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About Professional Bull Riders (PBR) Canada:
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals. Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion. Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS). At the end of the BFTS season, the top ranked Canadian rider will go on to compete and represent Canada at the PBR World Finals in Las Vegas, NV, USA. Visit www.pbrcanada.com for more on the PBR.

Abouts the Professional Bull Riders, Inc. (PBR):
More than 100 million views tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe.  With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division.  The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico. 

For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbr.com/worldfinals.