PBR Canada well represented at World Finals
10/20/2010
MEDIA CONTACT:
Joanna French, PR & Marketing Coordinator
Professional Bull Riders Canada
403.241.4531 office
joanna@pbrcanada.com
PBR Canada well represented at World Finals
Top bull riders compete for $1 million, 2010 World Championship
CALGARY, Alberta (October 20, 2010) - 2008 Professional Bull Riders (PBR) Canadian National Champion Aaron Roy of Yellow Grass, SK, and top-ranked PBR Canada rider Zane Lambert of Westbourne, MB, are preparing to compete at the richest bull riding event on the planet, the PBR Built Ford Tough World Finals in Las Vegas, NV. Roy and Lambert will go head to head against the best bull riders and fiercest bucking bulls in the world starting tonight at 6:00 p.m. PT and continuing through Sunday, October 24 at the Thomas & Mack Center.Roy spent the majority of the 2010 season in the Top 20 in the world standings and currently sits second in the PBR Canada national standings, trailing Lambert by 203 points. Both riders qualified to compete at the World Finals last season, where Roy earned a fourth place finish and $108,000, becoming the first Canadian to place in the Top 5.
As voted by the Top 40 riders on the elite Built Ford Tough Series (BFTS), Jesse Byrne of Prince Albert, SK, has been selected as one of the four Dickies® DuraBullfighters. Byrne, the first Canadian chosen to work the World Finals, is making his third appearance at this prestigious event.
The 2010 PBR World Finals will be televised on NBC at 4 p.m. ET on Sunday, October 24, with a rebroadcast airing on TSN2 at 12 midnight ET on Wednesday, December 1. (Check local listings for times).
Fans will also get more behind-the-scenes video and photo access than ever before with “World Finals Live” on www.PBR.com. View scores, leader boards, exclusive blogs and Bull Stock Media photos as well as access live in-arena audio featuring world-renowned entertainer Flint Rasmussen and PBR announcers Clint Adkins and Brandon Bates. Exclusive access to World Finals Live is available for only $5.99. Event results and updates will be provided for free. Check out the PBR Live Event Center for more details.
Fans will also get more behind-the-scenes video and photo access than ever before with “World Finals Live” on www.PBR.com. View scores, leader boards, exclusive blogs and Bull Stock Media photos as well as access live in-arena audio featuring world-renowned entertainer Flint Rasmussen and PBR announcers Clint Adkins and Brandon Bates. Exclusive access to World Finals Live is available for only $5.99. Event results and updates will be provided for free. Check out the PBR Live Event Center for more details.
Up Next
Never before held in Saskatchewan, the 2010 PBR Canadian Cup National Finals presented by Wrangler invades the Credit Union Centre in Saskatoon on November 19-20. Tickets begin as low as $15 and are on sale nowat the Credit Union Centre Box Office, Saskatchewan Ticketmaster outlets, online at ticketmaster.ca or by telephone at (800) 970-7328. There will be bucking chutes positioned at both ends of the arena, giving fans the ultimate PBR experience. This is not a rodeo; it’s the Toughest Sport on Earth!
About Professional Bull Riders (PBR) Canada:
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals. Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion. Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS). At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV. For more information on PBR Canada, go to www.pbrcanada.com, or follow on Facebook at www.facebook.com/pbr.canada and Twitter at http://twitter.com/PBRCanada.
About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
© PBR Canada, Inc. 2011