PBR kicks off 2011 season in Edmonton
11/15/2010
MEDIA CONTACT:
Joanna French, PR & Marketing Coordinator
Professional Bull Riders Canada
403.241.4531 office
joanna@pbrcanada.com
PBR kicks off 2011 season in Edmonton
Tickets on sale November 19, 2010 at Noon
CALGARY, Alberta (November 15, 2010) - Professional Bull Riders (PBR) Canada kicks off the 2011 PBR Canadian Cup Series in Edmonton, Alberta on Saturday, January 15. For one hard-hitting night, the top bull riders in Canada and the world take over Rexall Place to battle the fiercest bucking bulls on the planet beginning at 7:00 p.m. Tickets start at just $20 and go on sale to the general public this Friday, November 19 at noon. Tickets can be purchased in person at the Rexall Place Box Office and Ticketmaster outlets, online at ticketmaster.ca or by calling (780) 451-8000.
Fans now have the opportunity to get down in the dirt with the new VIP Ticket! For only $75, this exclusive premium event ticket offers fans the ultimate PBR experience. VIP Ticket holders watch the Toughest Sport on Earth from the best seats in the house and have access to the arena floor party for one hour beginning at 5:00 p.m. Get up close to the chutes and meet the superstars of the PBR with this limited offer available only to VIP Ticket holders.
The Edmonton Invitational will consist of two rounds of adrenaline-fueled, action-packed entertainment with flame throwing pyrotechnics and rock ‘n’ roll excitement. After Round One, the top 10 riders will advance to the Championship Round for a shot at earning the event title. The rider with the highest total score after two rounds will be declared the winner. This is not a rodeo; it’s the Toughest Sport on Earth!
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About Professional Bull Riders (PBR) Canada:
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals. Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion. Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS). At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV. For more information on PBR Canada, go to www.pbrcanada.com, or follow on Facebook at www.facebook.com/pbr.canada and Twitter at http://twitter.com/PBRCanada.
About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
© PBR Canada, Inc. 2011