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PBR heads to Edmonton for Cup Series stop No. 1

01/11/2011

MEDIA CONTACT:
Joanna French, PR & Marketing Coordinator
Professional Bull Riders Canada
403.241.4531 office
joanna@pbrcanada.com


PBR heads to Edmonton for Cup Series stop No. 1

The Toughest Sport on EarthTM returns to Rexall Place, Jan. 15

Edmonton Invitational Jan.15CALGARY, Alberta (January 11, 2011) - Professional Bull Riders (PBR) Canada is headed back to Edmonton, Alberta  to  open the 2011 PBR Canadian Cup Series, Saturday, January 15 at Rexall Place.  Tickets are on sale now starting at just $20, and can be purchased online at www.ticketmaster.ca, at the Rexall Place box office or by calling (855) 985-5000.

The best bull riders in Canada and the world - including two-time World Finals qualifier Zane Lambert of Westbourne, MB, and three-time World Cup contender Tyler Thomson of Black Diamond, Alta. - will take on the fiercest bucking bulls in the business for one action-packed night. Also expected to compete are Australian superstars Jared and Pete Farley, 2006 Canadian National Champion Scott Schiffner of Strathmore, Alta., and hometown favorites Kyle Primeau and Len Lefebvre. 
“Going into this event I want to focus on the basics,” said Lambert, who finished second in the 2010 season, 877 points behind two-time Canadian National Champion Aaron Roy.
 
“I’m not going to worry about standings,” Lambert continued, “It’s too early in the season for that. My focus is to ride my first bull - it’s up to the judges after that.”
 
New for this year, fans now have the opportunity to get down in the dirt with the exclusive VIP Ticket! For only $75, this premium event ticket offers fans access to the arena floor party for one hour beginning at 5:00 p.m. Get up close to the chutes and meet the superstars of the PBR with this limited offer available only to VIP Ticket holders.

The competition begins at 7:00 p.m. and will feature a Championship Round where only one rider will claim the coveted event title. This is not a rodeo; it’s the Toughest Sport on EarthTM.

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About Professional Bull Riders (PBR) Canada: 
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals.  Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion.  Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS).  At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV.  For more information on PBR Canada, go to www.pbrcanada.com, or follow on Facebook at www.facebook.com/pbr.canada and Twitter at http://twitter.com/PBRCanada.

About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million –  the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.