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PBR heads to Bell Centre March 12

01/20/2011

MEDIA CONTACT:
Joanna French, PR & Marketing Coordinator
Professional Bull Riders Canada
403.241.4531 office
joanna@pbrcanada.com


PBR heads to Bell Centre March 12

Montreal ready to experience thrilling rides, wrecks
Tickets on sale Friday, Jan. 21 at noon

PBR invades Bell Centre March 12CALGARY, Alberta (January 20, 2011) - You won’t need your seat…just the edge…when you watch 30 of the top bull riders in Canada and the world square off against the fiercest bucking bulls on the planet as Professional Bull Riders (PBR) Canada invades Bell Centre Saturday, March 12 at 7:30 p.m. 
 
Tickets start at just $29 and go on sale to the general public Friday, January 21 at noon. Tickets can be purchased in person at the Bell Centre Box Office, by phone at (877) 668-8269, or online at www.bellcentre.ca .
 
Fans will have the opportunity to get down in the dirt with the new VIP Ticket! For only $87, this exclusive premium event ticket offers fans the ultimate PBR experience. VIP Ticket holders watch the Toughest Sport on EarthTM from the best seats in the house and have access to the arena floor party for one hour beginning at 5:30 p.m. Get up close to the chutes and meet the superstars of the PBR with this limited offer available only to VIP Ticket holders.
 
Get ready to witness one huge night of back-to-back 8-second rides and jaw-dropping wrecks as the best bull riders compete against the rankest bucking bulls. Montreal, the fifth stop on the PBR Canadian Cup Series, will consist of two rounds of adrenaline-fueled, action-packed entertainment with flame throwing pyrotechnics and rock ‘n’ roll excitement. After Round 1, the top 12 riders will advance to the Championship Round for a shot at earning the event title. The rider with the highest total score after two rounds will be declared the winner. This is not a rodeo; it’s the Toughest Sport on EarthTM.

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About Professional Bull Riders (PBR) Canada: 
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals.  Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion.  Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS).  At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV.  For more information on PBR Canada, go to www.pbrcanada.com, or follow on Facebook at www.facebook.com/pbr.canada and Twitter at http://twitter.com/PBRCanada.

About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards, alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.