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Professional Bull Riders ready to rock B.C.

03/22/2011

MEDIA CONTACT:
Joanna French, PR & Marketing Coordinator
Professional Bull Riders Canada
403.241.4531 office
joanna@pbrcanada.com


Professional Bull Riders ready to rock B.C.

Bulls head west to Abbotsford Entertainment & Sports Centre March 25-26

Abbotsford Invitational Mar 25-26ABBOTSFORD, British Columbia (March 22, 2011) - Professional Bull Riders (PBR) Canada heads to Abbotsford for two nights of action-packed bull riding. The Abbotsford Invitational, stop No. 6 on the elite PBR Canadian Cup Series, returns to the Abbotsford Entertainment & Sports Centre (A.E.S.C.) on Friday, March 25 and Saturday, March 26. Tickets start at $20, and can be purchased online at www.abbotsfordcentre.ca, at the A.E.S.C. box office or by calling 1-866-977-AESC (2372).

New this year, fans now have the opportunity to get down in the dirt with the exclusive VIP Ticket!  For only $60, this premium event ticket offers fans
access to the PBR Built Ford Tough Corral Party for one hour beginning at 5:30 p.m. Get up close to the chutes and meet the superstars of the PBR with this limited offer available only to VIP Ticket holders.

Set to compete in front of a hometown crowd are British Columbia residents Ty Pozzobon of Merritt, Wade Marchand of Vernon and Kyle Lozier of 150 Mile House. Built Ford Tough Series (BFTS) veteran Ross Coleman of Molalla, OR, will also be riding in Abbotsford, along with No. 2 ranked Tyler Thomson of Black Diamond, AB, who is 198.5 points away from leading the national standings; two-time World Finals contender Zane Lambert of Westbourne, MB; and reigning PBR Australian National Champion David Kennedy
of Kyogle, NSW.

The action begins at 7:30 p.m. both Friday and Saturday, with 35 riders competing each night. Following Round 1 on Friday, the top two riders will go head to head for a chance to win $1,500.00 in the Abbotsford Invitational Challenge Bonus. After completing Round 2 on Saturday, the riders with the 12 highest cumulative scores will advance to the Championship Round. The overall event winner will be the rider with the highest combined score after three rounds. Get ready to witness the toughest athletes in sport battle the best bucking bulls in the business. This is not a rodeo; it’s the Toughest Sport on EarthTM.


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About Professional Bull Riders (PBR) Canada: 
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals.  Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion.  Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS).  At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV.  For more information on PBR Canada, go to www.pbrcanada.com, or follow on Facebook at www.facebook.com/pbr.canada and Twitter at http://twitter.com/PBRCanada.

About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.