Professional Bull Riders takes over London
03/30/2011
MEDIA CONTACT:
Joanna French, PR & Marketing Coordinator
Professional Bull Riders Canada
403.241.4531 office
joanna@pbrcanada.com
Professional Bull Riders takes
The Toughest Sport on EarthTM invades John Labatt Centre
LONDON, Ontario (March 30, 2011) - For the first time ever, fans in London will witness the best bull riders throughout Canada and the world compete against the toughest bucking bulls on the planet when the Professional Bull Riders (PBR) Canadian Cup Series rocks John Labatt Centre Saturday, April 2 at 7:30 p.m. Tickets start at $20 and can be purchased at the John Labatt Centre box office, online at www.johnlabattcentre.com, or by calling (866) 455-2849. Riding hot in Abbotsford last week, Jared Farley of Kempsey, NSW, heads to London in search of back-to-back Cup Series wins. Joining Farley in the race for the London Invitational title is two-time PBR Australian National Champion David Kennedy of Kyogle, NSW; three-time World Cup contender Tyler Thomson of Black Diamond, AB; and fan favourite Zane Lambert of Westbourne, MB, current No. 4 in the national standings. OntariansA.J. Vaal of Arthur, Ian Charman of Orono and Shane Williams of Beamsville are also expected to thrill hometown fans.
The action kicks off 7:30 p.m. and will feature two hard-hitting rounds of competition. All 30 riders will compete in Round 1, with only the Top 12 advancing to the Championship showdown. The overall event winner will be the rider with the highest combined score after two rounds. This is not a rodeo; it’s the Toughest Sport on EarthTM.
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About Professional Bull Riders (PBR) Canada:
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals. Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion. Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS). At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV. For more information on PBR Canada, go to www.pbrcanada.com, or follow on Facebook at www.facebook.com/pbr.canada and Twitter at http://twitter.com/PBRCanada.
About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
© PBR Canada, Inc. 2011