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Fans in Canada can follow PBR on TSN2

04/11/2011

MEDIA CONTACT:
Jack Carnefix
Senior Manager of Public Relations
(719) 242-2800, ext. 3372
jcarnefix@pbr.com


Fans in Canada can follow PBR on TSN2

Built Ford Tough Series available on most-watched digital sports network

PBR on TSN2PUEBLO, Colo. (April 11, 2011) - The Professional Bull Riders (PBR) are pleased to announce that fans in Canada can again watch the Built Ford Tough Series on TSN2, Canada’s most-watched digital sports network.
 
The one-hour broadcasts will air Wednesday’s at 9 p.m. PT, 12 midnight ET (please check local listings). The broadcasts will conclude Nov. 10 with the Built Ford Tough World Finals, the richest bull riding event in the world. Held each year in Las Vegas, the Finals is where the 2011 PBR World Champion will be crowned and awarded the $1 million Built Ford Tough bonus.
 
“We are excited to extend our partnership with a leading sports network like TSN2,” said PBR Chief Global Events Officer Dave Cordovano. “The PBR has wonderful fans in Canada, and we are happy that they can again enjoy the Built Ford Tough Series.”

PBR Built Ford Tough Series Broadcast Schedule on TSN2
April 14 St. Louis 9 p.m. PT on Wednesday / 12 a.m. ET
April 20 Chicago 9 p.m. PT on Wednesday / 12 a.m. ET
April 27 Glendale, Ariz. 9 p.m. PT on Wednesday / 12 a.m. ET
May 4 Albuquerque, N.M. 9 p.m. PT on Wednesday / 12 a.m. ET
May 11 Kansas City, Mo. 9 p.m. PT on Wednesday / 12 a.m. ET
May 18 Tampa, Fla. 9 p.m. PT on Wednesday / 12 a.m. ET
May 25 Las Vegas 9 p.m. PT on Wednesday / 12 a.m. ET
June 1 Seattle 9 p.m. PT on Wednesday / 12 a.m. ET 
June 8 Gwinnett, Ga. 9 p.m. PT on Wednesday / 12 a.m. ET
Sept. 28 Tulsa, Okla. 9 p.m. PT on Wednesday / 12 a.m. ET
Oct. 5 San Antonio 9 p.m. PT on Wednesday / 12 a.m. ET
Oct. 12 Springfield, Mo. 9 p.m. PT on Wednesday / 12 a.m. ET
Oct. 19 Charlotte, N.C. 9 p.m. PT on Wednesday / 12 a.m. ET
Oct. 26 Columbus, Ohio 9 p.m. PT on Wednesday / 12 a.m. ET
Nov. 2 Uncasville Invitational 9 p.m. PT on Wednesday / 12 a.m. ET 
Nov. 9 Built Ford Tough World Finals 9 p.m. PT on Wednesday / 12 a.m. ET 

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About Professional Bull Riders (PBR) Canada: 
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals.  Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion.  Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS).  At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV.  For more information on PBR Canada, go to www.pbrcanada.com, or follow on Facebook at www.facebook.com/pbr.canada and Twitter at http://twitter.com/PBRCanada.

About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.