Canadian cowboys vie for $200,000 in Vegas
04/14/2011
MEDIA CONTACT:
Joanna French, PR & Marketing Coordinator
Professional Bull Riders Canada
403.241.4531 office
joanna@pbrcanada.com
Canadian cowboys vie for $200,000 in Vegas
CALGARY, Alberta (April 14, 2011) - The Professional Bull Riders (PBR) is bringing the world’s best bull riders to the Mandalay Bay Events Center Saturday, April 16 and three Canadians are part of the elite field competing for $200,000 and the right to be called the “Last Cowboy Standing.” Aaron Roy of Asquith, SK; Dusty Ephrom of Arcola, SK; and Ty Pozzobon of Merritt, BC, will head to Las Vegas for the opportunity to collect the highest one-day payout of the 2011 PBR Built Ford Tough Series (BFTS) season, and the second highest in history, in the first-ever progressive elimination event.The Top 40 riders will each ride a bull in Round 1. Riders who reach 8 seconds will advance to the next round. The elimination format continues until there is only one cowboy left. There will be a minimum of three rounds and a maximum of five. The total purse for the event is $300,000, with $200,000 being awarded to the winner.
Roy, a two-time Canadian National Champion, has represented Canada at all four PBR World Cup events and sits 18th in the world. After winning his first Canadian Cup Series in London, ON, Ephrom enters the competition as the top-ranked rider in the Canadian national standings. Pozzobon, currently competing on the BFTS, ranks 4th overall in Canada, and trails Ephrom by a mere 150.5 points.
Fans in Canada have the opportunity to view the event live on Viewers Choice Pay Per View for only $29.99. For details, visit http://pbr.com/lastcowboystanding. PBR veteran broadcaster Craig Hummer will call the play-by-play and nine-time World Champion and PBR co-founder Ty Murray will provide color commentary. Leah Garcia will do dirt-level interviews while fan favorite Justin McKee will provide special segments and features for the broadcast and work alongside in-arena announcers Brandon Bates and Clint Adkins.
The winner of “Last Cowboy Standing” will also guarantee himself a berth in the 2011 PBR Built Ford Tough World Finals on Oct. 26-30 at the Thomas & Mack Center in Las Vegas. The richest bull riding event in the world, the Finals is where the 2011 PBR World Champion will be crowned and awarded the $1 million Built Ford Tough bonus.
“Last Cowboy Standing” begins at 6 p.m. PT, and tickets are still available at the Mandalay Bay box office, online at www.Ticketmaster.com, and by telephone at (800) 745-3000.
About Professional Bull Riders (PBR) Canada:
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals. Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion. Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS). At the end of the BFTS season, the top-ranked PBR Canada rider will compete at the PBR World Finals in Las Vegas, NV. For more information on PBR Canada, go to www.pbrcanada.com, or follow on Facebook at www.facebook.com/pbr.canada and Twitter at http://twitter.com/PBRCanada.
About the Professional Bull Riders, Inc. (PBR):
The PBR is the world’s premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly two million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR.
© PBR Canada, Inc. 2011